To generate buzz for Brawl Stars, creative agency Unobtainium partnered with Landmark Creations to bring one of the game’s most recognizable characters to life—Spike. This walkabout inflatable costume was engineered for live activations, influencer campaigns, and fan events. Designed to accommodate a range of performer heights, the soft-sculpted character suit adds a playful, high-visibility presence that supports brand engagement and photo opportunities. Whether onsite at events or starring in short-form video, Spike is built to stand out.
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”