To generate buzz for Brawl Stars, creative agency Unobtainium partnered with Landmark Creations to bring one of the game’s most recognizable characters to life—Spike. This walkabout inflatable costume was engineered for live activations, influencer campaigns, and fan events. Designed to accommodate a range of performer heights, the soft-sculpted character suit adds a playful, high-visibility presence that supports brand engagement and photo opportunities. Whether onsite at events or starring in short-form video, Spike is built to stand out.
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."