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Renton Western Wear Inflatable Rooftop Balloon

Posted in Retail Industry Inflatables

Renton Western Wear's Inflatable Cowboy Boot

Inflatable Rooftop Balloon Increases Traffic and Sales

The I-5 freeway in Tacoma, Washington, has approximately 50,000 cars zipping to and fro every day.  From cell phone calls to radios blasting to remembering to pick up the kids, drivers have a lot on their minds.  It would be easy for them to fly right by the Tacoma Mall exit without ever noticing Renton Western Wear. Easy, that is, except for the giant cowboy boot on the rooftop.

When Renton first contacted Landmark Creations about their inflatable rooftop balloon, they had one specific goal in mind: Cause cars on the I-5 freeway to stop and come into our store. Simple enough.

So, we went to work creating a "landmark" that would represent Renton well while also grabbing attention from motorists. The result? An inflatable rooftop balloon shaped like a cowboy boot that looks like the real thing. 

Has it worked? Jerry Kavsh with Renton Western Wear had this to say. "[Our inflatable] increased customer traffic which increased sales. We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."  Now that's a smart investment!

Renton chose Landmark and continues to work with us because of our local presence in Minnesota, our experience and our competitive pricing. Let us help you drive more traffic!

Looking for more creative marketing ideas? Visit our online galleries!

Inflatable Product Replicas  |  Inflatables Used by Retail Marketers

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club