Custom Inflatable Mascot Draws Traffic to Mattress Store

Custom Inflatable Panda Stops Shoppers in Their Tracks

How do you catch the attention of busy shoppers in a bustling outdoor mall? With a giant panda!

Joshua Rigsby owns the ESC Mattress Center in Everett, Washington. The store's logo – a drowsy panda – is a big favorite with customers. So, Rigsby decided to replicate the panda as a giant inflatable mascot for display on the store's rooftop.

After considering several firms, Rigsby turned to Landmark Creations. And, with his guidance, Landmark's crack team built a realistic inflatable replica of ESC's plump panda, complete with star-studded nightcap.

Today the inflatable panda perches high atop the store. And, at 14 feet high by 15 feet wide, he certainly makes an impact. For added effect, he holds up a big sign emblazoned with the words, "SLEEP LIKE THE EXPERTS DO."

Why did Rigsby choose Landmark Creations to craft the inflatable replica? He says Landmark's workmanship "seemed like the best quality for the price."

Durability was key. Washington State weather can be harsh. According to Rigsby, the other companies' inflatables "seemed very cheap, like they wouldn't stand up to our winters." But Landmark's inflatables were obviously built to weather any storm. And that's what sealed the deal.

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School