Tyra Guldseth had a very specific goal. As Senior Project Manager for marketing agency SixSpeed, she wanted to raise public awareness of the new updated branding for client Polaris Inc.
On the recommendation of a coworker, she turned to Landmark Creations. Could Landmark create a custom inflatable that captured all the adventurous boldness of the Polaris brand?
The answer? A definite "yes!" With Guldseth's guidance, the Landmark team crafted and built a giant inflatable arch, designed to promote Polaris's popular off-road vehicles at trade shows, demos, displays, and similar events.
Measuring 18 feet high and 26 feet wide, the striking structure showcases Polaris's iconic star logo against a bold blue background. The familiar Polaris logotype embellishes both sides.
With its towering size and dramatic design, the arch is impressive indeed... and clearly visible even from a distance.
So far, the huge inflatable arch has played a prominent role at corporate events, product launches, trade shows, event marketing tours, fairs and festivals, and more. And, according to Guldseth, it has been a big success, boosting foot traffic along with brand recognition.
Guldseth is pleased. And so are the people at Polaris Inc.