Custom Inflatable Arch Drives Awareness for Polaris Off-Road Vehicles

Custom inflatable arch helps increase foot traffic and brand awareness

Tyra Guldseth had a very specific goal. As Senior Project Manager for marketing agency SixSpeed, she wanted to raise public awareness of the new updated branding for client Polaris Inc.

On the recommendation of a coworker, she turned to Landmark Creations. Could Landmark create a custom inflatable that captured all the adventurous boldness of the Polaris brand?

The answer? A definite "yes!" With Guldseth's guidance, the Landmark team crafted and built a giant inflatable arch, designed to promote Polaris's popular off-road vehicles at trade shows, demos, displays, and similar events.

Measuring 18 feet high and 26 feet wide, the striking structure showcases Polaris's iconic star logo against a bold blue background. The familiar Polaris logotype embellishes both sides.

With its towering size and dramatic design, the arch is impressive indeed... and clearly visible even from a distance.

So far, the huge inflatable arch has played a prominent role at corporate events, product launches, trade shows, event marketing tours, fairs and festivals, and more. And, according to Guldseth, it has been a big success, boosting foot traffic along with brand recognition.

Guldseth is pleased. And so are the people at Polaris Inc.

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center