Giant Custom Inflatable Boosts Brand Awareness at Sporting Events

Custom Inflatable "Diamond Ring" Brings Glamour to Football Games

As owner of Van Atkins Jewelers, Chuck Cooper is passionate about fine jewelry. And as an alumnus of Ole Miss, he's also passionate about football. Recently he found a way to bring the two passions together.

Cooper wanted to build brand awareness for his jewelry-store chain, based in New Albany, Mississippi. So, he came up with an idea for a custom inflatable resembling a diamond ring, with a cornhole-type opening in the center.

Cooper commissioned Landmark Creations to turn his idea into reality. With his input, Landmark built an inflatable replica of a classic engagement ring – accurate in every detail, right down to the gold-color band, pronged setting, and multifaceted "diamond."

Cooper's company logo and slogan appear prominently on the inflatable, so everyone who sees it instantly gets the message: "Van Atkins Jewelers. You know she's worth it!"

Today the giant inflatable makes an impact at area football games. And Cooper plans to keep using it at upcoming sporting events.

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk