Distinctive Inflatable Arch Makes A Powerful Statement At Breast Cancer Walks

Inflatable Arch Accomplishes Two Goals: Clear Branding and High Visibility

There's a certain shade of pink that, when you see it, you instantly know its meaning. The American Cancer Society wants to be sure that every fundraising and awareness event is clearly recognized by making generous use of this and other branding elements.

That's just what they accomplished with an eye-catching pink and white starting line arch.

Designed to be the focal point for charity walks, the arch is where participants gather to kick off the event. It's also the goal all runners and walkers strive for. Because it's so eye-catching, it makes a great backdrop for event photos, ensuring its appearance in newspapers and other publications. Even better, it helps bring more awareness to a well-deserved cause.

Peggy Donaldson, Community Manager for Special Events, says the arch is a clear winner. "This arch was such a great addition to our events in Jackson and Memphis, Tennessee! It helped us create that one-of-a-kind visibility for all participants!"

Featured in Landmarketing Issue 53

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What Others Say About Landmark Creations

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes