There's a certain shade of pink that, when you see it, you instantly know its meaning. The American Cancer Society wants to be sure that every fundraising and awareness event is clearly recognized by making generous use of this and other branding elements.
That's just what they accomplished with an eye-catching pink and white starting line arch.
Designed to be the focal point for charity walks, the arch is where participants gather to kick off the event. It's also the goal all runners and walkers strive for. Because it's so eye-catching, it makes a great backdrop for event photos, ensuring its appearance in newspapers and other publications. Even better, it helps bring more awareness to a well-deserved cause.
Peggy Donaldson, Community Manager for Special Events, says the arch is a clear winner. "This arch was such a great addition to our events in Jackson and Memphis, Tennessee! It helped us create that one-of-a-kind visibility for all participants!"