A Dancing Clam on the Roof - Promotional Inflatable Balloons Make it Happen

Ivar's Restaraunt brings a popular mascot to life with inflatables

What if you have a regionally popular mascot for which you'd love to get more exposure? And what if this mascot was a dancing clam? Would your first thought be to put it on your rooftop?

Balloon marketing was exactly what Ivar's Restaurants had in mind when they contacted Landmark Creations.

A landmark in their own right in Seattle, Washington, Ivar's Restaurants has 25 casual seafood bars and three full-service eateries. In addition, they produce and market their award-winning brand of soups, chowders and sauces for national and international sale. Jim Werth, marketing manager, couldn't think of a better way to add some flash to their locations than with a custom-made promotional inflatable.

"The inflatable complements our messaging since Ivar's is a quirky restaurant that's known for its antics." He goes on to say that the rooftop balloon is very noticeable even from up to an eighth of a mile away.

At the moment, the dancing clam sits atop the 25th freestanding quick-service restaurant in celebration of its grand opening. Future plans include additional openings, community events and possibly parades (if they can find a flatbed big enough to drive it around!).

Why Landmark? Our "best-of-breed" standing in the inflatables industry is one aspect Jim mentioned. Then there's the top-notch inflatables, impeccable service and reasonable prices. Those always come in handy, too.

Featured in Landmarketing Issue 38

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What Others Say About Landmark Creations

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center