A Dancing Clam on the Roof - Promotional Inflatable Balloons Make it Happen
Ivar's Restaraunt brings a popular mascot to life with inflatables
What if you have a regionally popular mascot for which you'd love to get more exposure? And what if this mascot was a dancing clam? Would your first thought be to put it on your rooftop?
Balloon marketing was exactly what Ivar's Restaurants had in mind when they contacted Landmark Creations.
A landmark in their own right in Seattle, Washington, Ivar's Restaurants has 25 casual seafood bars and three full-service eateries. In addition, they produce and market their award-winning brand of soups, chowders and sauces for national and international sale. Jim Werth, marketing manager, couldn't think of a better way to add some flash to their locations than with a custom-made promotional inflatable.
"The inflatable complements our messaging since Ivar's is a quirky restaurant that's known for its antics." He goes on to say that the rooftop balloon is very noticeable even from up to an eighth of a mile away.
At the moment, the dancing clam sits atop the 25th freestanding quick-service restaurant in celebration of its grand opening. Future plans include additional openings, community events and possibly parades (if they can find a flatbed big enough to drive it around!).
Why Landmark? Our "best-of-breed" standing in the inflatables industry is one aspect Jim mentioned. Then there's the top-notch inflatables, impeccable service and reasonable prices. Those always come in handy, too.
Featured in Landmarketing Issue 38
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What Others Say About Landmark Creations
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- P. Donaldson, American Cancer Society
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."
- Glenn Mastro, Watchung Hills Warriors Touchdown Club