Cold-Air Inflatable Adds Pizzazz to Italian Festival

Custom Inflatable Adds a Sense of History to the Italian Heritage Festival

Event marketers, The Display Company, were charged with creating an interesting centerpiece for the Italian Heritage Festival in Buffalo, NY. As the largest street festival in the United States, this event would attract thousands of onlookers.

What came to mind? One of the most well-known Italian landmarks ever: the Leaning Tower of Pisa.

The Display Company specializes in decorative display props for commercial and corporate events, film, television, stage productions and more. Needless to say, they have the creative power to generate ideas on the fly. What they didn't have was someone to bring those ideas to life. Enter Landmark Creations.

Working within the criteria The Display Company provided, we developed a cold-air inflatable, 30-foot-tall model of the Tower. This allowed the inflatable to stay upright via an electric blower system. Thanks to its light weight and mobility, the entire display can be packaged for later use. And that's just what The Display Company had in mind.

The Leaning Tower of Pisa got a lot of publicity and has now become part of The Display Company's inventory. "Buffalo and the surrounding areas look forward to this annual street festival. This 30' Leaning Tower of Pisa was a showstopper that was well received. We are looking forward to renting it to other festivals around the country."

Dual purpose. Revenue generating. Eye catching. Just a few of the things we love most about inflatables.

Featured in Landmarketing Issue 38

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What Others Say About Landmark Creations

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare