To support Kendrick Lamar’s 2025 tour visuals, tour director Coffey Black collaborated with Landmark Creations on a custom inflatable art piece modeled after a classic air freshener. Suspended above the stage and paired with oversized inflatable dice, this 14-foot display served as a dramatic and unexpected visual anchor. Simple in palette and striking in form, it added scale, contrast, and a touch of surrealism to the tour’s evolving stage design—proving once again that impactful visuals start with bold ideas.
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."