To promote new items for the holiday season, Alexander Wang's Manhattan flagship store inflated this silver igloo over their existing merchandise cage display. Curious shoppers couldn't help but venture into the inflatable structure.
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"