To help promote the launch of Captain Morgan’s Sweet Chili Lime rum, Diageo turned to Landmark Creations for a vibrant inflatable billboard with strong shelf appeal. This 10-foot-tall custom display featured the brand’s signature lips icon and a pedestal base, with internal structure built to support double-sided lighting. Created for use in outdoor activations and promotional events, the inflatable delivered bold, on-brand visuals that helped drive engagement and visibility for a new product in a competitive beverage market.
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"