To help promote the launch of Captain Morgan’s Sweet Chili Lime rum, Diageo turned to Landmark Creations for a vibrant inflatable billboard with strong shelf appeal. This 10-foot-tall custom display featured the brand’s signature lips icon and a pedestal base, with internal structure built to support double-sided lighting. Created for use in outdoor activations and promotional events, the inflatable delivered bold, on-brand visuals that helped drive engagement and visibility for a new product in a competitive beverage market.