Tour director Christian Coffey turned to Landmark Creations for a sculpted inflatable centerpiece to help bring Kendrick Lamar’s GNX tour visuals to life. Inspired by the album’s cover art, this custom-built Buick Grand National car was cloaked in matte red fabric and illuminated from within. Designed to inflate in under one minute mid-show, the inflatable car was engineered for seamless deployment on two 8-foot rolling carts. Its cool-white DMX lighting creates a subtle glow through the fabric until it’s revealed in full. Used throughout Kendrick’s international tour, this inflatable art installation helped build suspense and create a powerful moment on stage — adding both drama and dimension to a high-impact concert experience.
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."