This giant coffee cup replica was used on the rooftop to help First Citizens bank announce the grand opening of their new coffee shop. Taking a page out of ING bank's playbook, First Citizens transformed their 143-year-old building into a space where the public can drink coffee, use free wifi and get financial advice. Brilliant!
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."