Hubert, the Mesker Park Zoo's giant inflatable penguin replica, created buzz and photo opps at various community events to promote the zoo's Penguins of Patagonia" exhibit. Easy-to-transport and set-up, giant inflatables can work overtime; Hubert was seen at chamber events, rooftops, and various remote locations, where fans of the zoo were encouraged to share their photos of him using hashtags to create additional social media buzz.
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”