To promote new items for the holiday season, Alexander Wang's Manhattan flagship store inflated this silver igloo over their existing merchandise cage display. Curious shoppers couldn't help but venture into the inflatable structure.
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”