Sun Bum’s giant inflatable mascot, based on Brazilian pro surfer Filipe Toledo, engages crowds at trade-shows and outdoor events, and promotes the Sun Bum sun care product brands. Inflatable mascots provide a unique photo opps for sharing on social channels, which reinforces the positive experience, and expanding the brand’s reach beyond each event.
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"