Inflatable Product Replica Revs Up Creative Advertising & Event Marketing
Inflatable Product Replica Powers Up the Creative Advertising Efforts of FVP
Racetracks. Tradeshows. Wherever it goes, the FVP VoltEdge battery inflatable product replica gets noticed. And that's the point. At these and other venues, there's always something going on.
In environments where your prospects' attention is fractured, you want to have a marketing tool that makes a big impression. That's one reason FVP chose Landmark Creations.
Chris Lund, FVP Category Manager, had some precise goals when he approached Landmark about developing this creative advertising piece. "The goal of the inflatable [product replica] was to increase the brand and product awareness at multiple venues. We were specifically looking to provide an extremely visible example of our FVP VoltEdge battery to be used at events with large crowds where traditional marketing (including billboards and sponsorships) can be difficult to see."
With its large, colorful front label, the twelve-foot-tall battery inflatable was immediately seen by passersby. And, because this cold-air giant is easily inflated and deflated, FVP had no trouble moving it from customer events to sales conferences and even to the World of Outlaws Sprint Car races.
A great working relationship between sister company Super Clean and Landmark Creations helped convince Chris that we were the inflatable manufacturer for him. "Landmark was chosen for this specific project based on past experiences that were very favorable, including inflatables constructed by Landmark for our sister company Super Clean. The quality of the construction along with the competitive pricing tipped the scales in Landmark’s favor."
Aw, shucks!
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What Others Say About Landmark Creations
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."
- M. Kettler, Cabela's
"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."
- Sara Chadeck, KONO 101.1 FM
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes