As Events Specialist for the Sanford Health network, Andrea Nelson faced the challenge of creating a dramatic "wow" factor for the upcoming Youth Run at the Sanford Health Fargo Marathon in Fargo, North Dakota.
The goal? To reinforce the branding for Sanford Fargo Medical Center, locally known for its distinctive architecture featuring four neo-Gothic towers.
Nelson commissioned Landmark Creations to design and build a giant inflatable arch, emblazoned with the colorful castle logo for the medical center's Children's Hospital.
Authentic in every detail, from bricks to battlements, the 18’ x 24’ inflatable arch served as both start and finish line for the Youth Run's two races – a half-mile and a 1-mile.
Nelson was impressed! "We achieved the 'wow' factor we were hoping for and we were able to promote our brand in a new and exciting way, and provide a fun and unique environment for the event attendants."
The arch is ideal for other venues, too – corporate events, fairs and festivals, sporting events, and so on. Everywhere it goes, it makes an impact.
Landmark had the exact service Sanford was looking for. "Beyond that, they were always responsive to our questions, willing to ideate and be flexible with design, local to our area, and cost-effective. We are extremely happy with our custom castle arch."