Giant Inflatable Replica Helps VANS Canada Promote Youth Snowboard Series

Inflatable Product Replica Takes Center Stage at the VANS Canada Hi-Standard Snowboard Event

Ski masks. Shredding. Rippers. It sounds like something out of a "Friday the 13th" movie. In reality, all these could be found at the VANS Canada youth snowboard event.

In addition, VANS had one especially popular star attraction: a custom, giant inflatable replica of their bestselling snowboard boot, the Hi-Standard.

The event, named in honor of VANS' iconic product, brought in kids from all across the country to show off their enormous talent. But a chance to shred some of the best slopes in Canada wasn't all these young people got. At stake was a total of $12,000 in cash and prizes starting with $5 for every "stylish trick" they performed.

VANS Canada has been around since 1966. While they are known mostly for their footwear and apparel, they have been producing snowboard boots for over 18 years; plenty of time to develop a loyal following. It's these kids, and those that are new to the brand, that flocked to the series.

The events took place at four pristine locations: Mt. Seymour, BC, Horseshoe Resort, ON, Winsport Canada, AB and Ski Bromont, QC. Here you could find boys and girls of all ages including some little kids with a few pretty big moves.

VANS' Marketing Manager, Bobby Gascon, told us about the impact this inflatable product replica has had at their series. "The press coverage is currently [the giant inflatable replica's] most measurable asset, but we strongly believe it will benefit the awareness of our product offering. We have so many people onsite that get their photos taken beside [the inflatable]. It's flattering as a brand."

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What Others Say About Landmark Creations

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center