Inflatable Airplane Replica Lifts Visibility at Parades and Events
Inflatable Airplane Replica Takes Off at Parades and Events
As a champion of diversity and inclusion, American Airlines participates in countless parades, conferences, and recruitment events. So, when the global commercial carrier updated their iconic branding, they decided to dial up their visibility at these popular venues. How? With a custom inflatable replica. That's when they turned to Landmark Creations.
Explains Melissa Wallace, Senior Manager-Inclusion & Diversity, "I did a search and found [Landmark] online and was impressed with the items I saw." She also liked the fact that Landmark had worked with an airline before.
With Wallace's guidance, three custom inflatables were created: a giant 12-foot airplane with American's updated colors; a tailfin surrounded by realistic cumulus clouds; and a replica of the airline's sleek, streamlined new logo.
Since acquiring the inflatables, American has featured them in several big events. The payoffs, according to Wallace, included team engagement and improved visibility along with more foot traffic to recruitment booths. “Tom and the rest of the team were great to work with.”
Ready to take your own brand or product from the runway into the stratosphere? Give us a call today to discuss the options.
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Landmarketing Issue 59 - Spring 2017
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What Others Say About Landmark Creations
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."
- Missy Keiper, Avera McKennan Foundation
"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."
- Glenn Mastro, Watchung Hills Warriors Touchdown Club
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International