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Barbasol Shaving Cream Custom Inflatable Product Replica

Posted in Health & Beauty Industry Inflatables

Barbasol Shaving Cream Inflatable Replica at Groundbreaking Event

Inflatable Barbasol Can Replica Enhances Ground Breaking Event

After Barbasol decided to construct a new manufacturing plant in Ashland, Ohio, the next logical step was to invite the press to their groundbreaking ceremony. Since initially the shaving cream icon only had an open field, it was rather difficult to give directions to company officers, city officials and the media. That's one reason Barbasol contacted Landmark Creations to develop their custom inflatable product replica.

Barbasol needed something with high visibility to help others find the meeting place.  What better than a 12-foot-tall can of Barbasol shaving cream? With the help of this landmark, attendees found the site of the future 78,000-square-foot plant with ease.

The local newspapers gladly covered the event, including photos of the inflatable. This not only gave Barbasol free advertising, but also helped to introduce them to the community.

Thanks to Landmark's ability to meet short turnaround times, Barbasol's groundbreaking event was enhanced by the presence of their legendary red and white can.

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"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners