3 Ways to Boost Team Spirit and Attendance with Inflatables

Whether you work in pro, high school, or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is reduced, and sponsors lose interest.

The Question Has Always Been: How Do I Boost Team Spirit and Attendance in a Way That Won't Break My Bank? Inflatables Get the Job Done.

#1 - Inflatable Sports Tunnels

Very popular with high school and college sports marketing departments, sports tunnels are an exciting addition to football, hockey, soccer, basketball or any other sport. Team members burst through the tunnel and onto the field, court or ice (often through a cloud of fog) as onlookers leap to their feet in support. It's an exhilarating way to begin any game because sports tunnels get the crowd engaged.

But, these tunnels play another very important role in sports marketing and promotions. They can be outfitted with sponsor banners on both sides. This allows you to turn your sports tunnel into an advertising machine. You can generate revenue while you increase team spirit.

#2 - Inflatable Tents

When you take pro or college sports marketing events on the road, inflatable tents give you greater visibility. If you host a fans' corner or tailgate party before games, these tents offer a wonderful place to gather that's fully branded for your team. Are players making public appearances? Inflatable tents provide an instant meet-and-greet place that's out of the weather. Opened or fully enclosed, tents can also be dressed with sponsor banners.

#3 - Inflatable Sports Cages

Give fans a chance to flex their muscles. Inflatable sports cages set up outside your team's baseball or softball games let fans show off their skills. Whether you charge a fee or let fans bat for free with their paid admission, you get attendees excited about the nine innings they’re about to watch.

But, baseball isn't the only sport fans can take their turns at. Inflatable soccer goals attract crowds with the same intensity as baseball cages. Fans can kick as hard as they're able in an attempt to score a goal. Want to add additional fun and appeal? Have a local or national celebrity play goalie.

Press Worthy

Including inflatables with your sports marketing and promotions also delivers one other added benefit: press coverage. The media love to photograph inflatables because they are interesting. Incorporating a sports tunnel, tent or cage into your marketing plan almost certainly guarantees you'll land some ink.

Inflatables get fans fired up about all sorts of sports. Whether you're out on the road and need extra visibility or you're on the field and want to hear the crowd screaming at the top of their lungs, inflatables give you that added boost you need to increase team spirit and admissions.

Want more creative ideas for your sports marketing events?

View sports marketing inflatables in our gallery.

Featured in Landmarketing Issue 29

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What Others Say About Landmark Creations

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40