Artwork: The Make-or-Break Element of Your Inflatable

L6990 Dala Horse Inflatable On Site If You Think About It, Custom Inflatables Are Really Just a Giant Piece of Artwork

While the size and shape can be designed and produced without images, your inflatable won't take on its personality without artwork.

As vital as this element of the process is, you might think it would be one of the most pressing issues inflatables’ manufacturers address.  Not so.  In fact, other manufacturers often downplay it so much that the overall look and quality of your inflatable suffer just so that the manufacturer can offer a lower price. That's because artwork greatly affects the pricing; sometimes even more than the size of the inflatable.

Choosing the correct method and sending high-quality art files on time for your custom inflatable is a cornerstone of how the project will turn out.

Here at Landmark, we use digital printing to incorporate art. Some inflatable manufacturers focus on getting the price as low as possible and choose whichever art method it takes to make it cheaply. This means the overall end product will almost certainly suffer the consequences through fading and peeling. We take pride in the quality of our products which is why we have moved to all digital art. 

 Getting Your Artwork Approved

Getting artwork approved can become one of the biggest challenges for meeting project deadlines. Too often, inflatable manufacturers will commit to deadlines without completely explaining the need for artwork.  These companies collect your down payment (50% is standard) and then leave the rest for you to worry about, which can ultimately result in significant project delays.

At Landmark, we pride ourselves on meeting deadlines and exceeding our customers’ expectations.  We prefer to be upfront about what is required to get the projects completed on time and looking better than expected.

This usually involves three steps:

1. Delivery of Art Files - Because the artwork you send will be used as-is, specific requirements must be met.  You'll find complete instructions here for preparing and delivering art files for best results.

2. Agreement on Artwork Method - We'll make suggestions as to what we feel is the best fit for your project. Once the method is approved, the process can begin.

3. Approval of Art Concept - Once you submit your art files, we'll work up a computer-generated concept for you to approve.  This usually consists of a two-dimensional or three-dimensional rendering of how the finished inflatable will look.

With some preparation and a good education about what's expected and how it will impact the finished product, your custom inflatable will be created with stellar results.

Custom Inflatables FAQ


What is a cold-air inflatable?

Custom inflatables that are labeled cold-air require a blower system (fan) to keep them upright. Cold-air inflatables include sports tunnels, large product replicas, mascots, rooftop inflatables, etc. Cold-air inflatables do not “fly” or float in the air like helium-filled inflatables.

I’m looking to rent an inflatable (fill-in-the-blank) – can Landmark help me?

Sorry, but no. We do not rent inflatables, each of our structures are custom manufactured for purchase only. We do not have anything in-stock as everything is made to order with your specific needs in mind. We think it’s better that way!

What is included in my inflatable purchase?

Depending upon what you purchase your inflatable can include a blower system, installation hardware, instructions, ground stakes, tethers, cambuckles, a repair kit all wrapped up in a storage bag. We also offer specialty storage and shipping container options upon request.

Do inflatables need constant airflow? How does it stay inflated?

The answer is different depending on the type of inflatable you have. Landmark specializes in cold-air inflatables; this style does require a constant source of airflow. Our custom inflatables come complete with a blower that should be kept running while the inflatable is in use. Sealed inflatables do not require a source of airflow. Helium inflatables do not require a source of airflow, but must be filled with 99% pure helium to remain afloat. The helium will need to be replenished every three to five days.

Does my blower system need to stay plugged in and turned on to keep it inflated?

Yes. Cold-air inflatables require a blower system (fan) to keep it upright. You’ll need to plug in the blower system, turn it on & keep it on as long as your promotion lasts!

How is the blower (fan system) attached?

That depends on the type of blower your inflatable has. For external blowers use the zipper and Velcro strap to simply attach the blower sleeve to the blower tube. Internal blowers are permanently installed in the inflatable. No action is necessary.

Can I hang a custom inflatable from the ceiling (at a trade show, museum, etc.)?

 But of course! Our inflatables can be designed with the blower system placed at the top of the structure allowing it to be hung. An inflatable used in this way will include the hanging hardware required for installation. Note: If you plan to suspend an inflatable at your next trade show review the regulations and requirements of the show prior to purchasing!

Do you provide straps to keep inflatables grounded?

Yes, cold-air shapes do come with tether straps and ground stakes that keep the inflatables secured to the ground or roof can be added to your order as needed.

I can’t use ground stakes at my location? What can I use to secure my inflatable?

Depending upon how large your inflatable is you have a few options: Sandbags, water barrels, stationary items and solid weights are some popular anchoring options. Once an inflatable project is designed we can offer installation advice!

How can I maintain the inflatable and continue using it for years to come?

It is not hard to keep your inflatables in good shape. Just follow these simple steps:

Keep your inflatable away from sharp objects to prevent punctures and tears.
Always completely deflate your inflatable before storing it.
Be sure your inflatable is completely dry before storing it to prevent the development of mold or mildew.
Store your inflatable in a cool, dry place away from direct sunlight to prevent fading.
Each year, do a quick inspection of the blower, tether straps and seams to be sure your inflatable is not in need of repairs.


800.553.3593   |  952.895.0947   |  3240 West Co Rd 42 Burnsville, MN 55337 USA