Looking for a fun way to extend your real-life events on social channels? Bob Evans biscuits increased social media traffic from their annual festival by using giant inflatable biscuit replicas as a photo opp for festival goers.
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."