Inflatables Are the Champions of Sports Marketing and Promotions
In sports - public relations, marketing & advertising are what drive interest. Interest drives crowds and crowds equate to press coverage, sponsorships, admission fees and more. Whether it's pro, high school or college sports marketing, getting fans in the stands is the primary goal. Without the emotional and financial support of those who love sports, team owners and schools would be left with nothing to cheer about.
Looking for more creative sports marketing ideas? View our sports inflatables gallery.
When the Waupaca Boatride Volleyball Tournament started out over 30 years ago, it featured a boat ride after play. Since that time, the mid-July tourney has moved to a larger city (Oshkosh, Wisconsin), where it now includes more than 1,500 teams. Today it is the nation's largest outdoor volleyball tournament.
As avid Baylor Bears fans, Derek Wilson and his wife take tailgating pretty seriously. Their tailgate trailer has even been featured on the Tailgate Rivals TV show.
At the University of Northern Colorado, game days are always exciting. But the Division 1 school wanted to take fan enthusiasm to the next level. So, they asked Landmark Creations to build an inflatable sports tunnel, specially designed to resemble Klawz, the UNC Bears' famous mascot.
For several years, the City of Beloit, Wisconsin, had been renting an inflatable archway for its Annual Dirty Dash Mud Run, a popular local youth race open to kids ages 4 to 18. But rental fees were proving too costly.
Nestled in the heart of West Virginia's coal country, Mingo Central High School is justly proud of its mining heritage. When the school sought a symbol to inspire its team and thrill its fans at home games, they settled on... a mine shaft. An inflatable one, that is.
North Caddo Elementary Middle School faces some exciting challenges. Formed by the merger of two local magnet schools, this Vivian, Louisiana school must forge its own unique identity... and elevate school spirit in the process.
That's where "Wolfie" comes in. Built by Landmark Creations, the giant inflatable sports a classic white T-shirt with the school's Wolfpack logo, and realistic wolf-like features.
When Charles Henderson High School hosts a home football game, the excitement starts even before kickoff. As fans cheer, the school's varsity football team bursts onto the field out of a huge inflatable football helmet. And it's made possible by MAX, a financial services provider serving Central and East Alabama.