After Barbasol decided to construct a new manufacturing plant in Ashland, Ohio, the next logical step was to invite the press to their groundbreaking ceremony.
Since initially the shaving cream icon only had an open field, it was rather difficult to give directions to company officers, city officials and the media. That's one reason Barbasol contacted Landmark Creations to develop their custom inflatable product replica.
Barbasol needed something with high visibility to help others find the meeting place. What better than a 12-foot-tall can of Barbasol shaving cream? With the help of this landmark, attendees found the site of the future 78,000-square-foot plant with ease.
The local newspapers gladly covered the event, including photos of the inflatable. This not only gave Barbasol free advertising, but also helped to introduce them to the community.
Thanks to Landmark's ability to meet short turnaround times, Barbasol's groundbreaking event was enhanced by the presence of their legendary red and white can.