Hotter'N Hell Hundred Inflatable Race Archway

Hotter'N Hell Bicycle Race, Created in 1982 by the Wichita Falls Bicycle Club, Celebrates Wichita Falls' 100-year Anniversary

It is now the largest single-day 100-mile bicycle ride in the nation attracting over 10,000 racers from all across the globe. In celebration of their 25th anniversary, Hotter'N Hell Hundred wanted to do something truly spectacular for this year's race. That's why they teamed up with Landmark Creations, designer of inflatable mascots, arches, and more.

Two balloons were chosen: An 18' x 40' inflatable arch and a 30' inflatable mascot. The inflatable arch was a half decagon-shape displaying the colors of the race along with the traditional flames. The five-sided arch was selected for its unique appearance and its ability to easily accommodate sponsor banners. The other inflatable was designed to replicate the mascot Pyro Pete. Complete with racing shorts and bulging biceps, Pete captured the spirit of the race with his "let's do it" stance and facial expression.

Both the inflatable arch and mascot were produced using seven-ounce and 18-ounce vinyl-coated, nylon fabric. They were equipped with internal blower systems that allowed them to inflate quickly and remain upright until the event ended. Landmark Creations is proud to have been a part of this exceptional event. Through inflatable mascots and arches that were larger than life, this internationally acclaimed bicycle race was able to celebrate its silver anniversary in style.

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Inflatable Archways | Race Management Inflatables

Featured in Landmarketing Issue 19

Landmarketing Issue 19 - Autumn 2006

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What Others Say About Landmark Creations

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International