Butter Kernel Corn Can Inflatable Product Replica

Faribault Foods serves up a new tour

Since 1895, Faribault Foods has been a canner of top-quality vegetables. Having used Landmark Creations before for promotions tied to their S&W brand, Faribault commissioned an inflatable product replica of its Butter Kernel whole corn can.

Faribault had an upcoming "A Fresh New Taste of Spring" tour in the Midwest on its marketing calendar. hey needed something that would improve their visibility at food drives related to sporting events with the Iowa Cubs, St. Paul Saints and Omaha Royals, with sampling events at local zoos and during sponsorships of Susan G. Komen races.

Why use inflatables and not just plain, old, ordinary signage? Eric Julstrom explains, “The inflatable establishes our presence at an event with high visibility, which we hope creates a positive connection between the community and our brand. It also helps to reinforce our awareness. [The inflatable product replica] helped increase foot traffic and communicate our brand as part of the recipes that we sample."

Featured in Landmarketing Issue 30

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What Others Say About Landmark Creations

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor