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Landmarketing Issue 09 - Winter 2004

Landmarketing Issue 12 cover

Welcome to Issue 09 of Landmarketing - Inflatable Marketing Ideas You Can Use

Happy New Year and welcome back to another issue of Landmarketing. As marketers everywhere begin to kick in their plans for 2004, we’re standing by… our creative juices flowing… waiting for the opportunity to produce an inflatable that will truly change the way you market forever.

If you’re a loyal Landmark Creations customer, you already know the powerful impact inflatable advertising can have. Whether large cold-air inflatables that are used outdoors at shows & events or smaller sealed inflatables used for POP displays, they never fail to attract the attention and bring the foot traffic you need to succeed.

And Landmarketing never fails to deliver the information, insights and fun you need. In this issue of Landmarketing, you’ll find extremely helpful information on repairing a torn inflatable on-site. You’ll also see six more creative and effective uses for inflatables direct from our customers. I have some exceptional resources for you and… what’s bound to be the most exciting announcement we’ve ever made… the beginning of a new series: The Adventures of Our Mascot, Rex (AKA DinoMan)!

You’ve been working hard all year, so take a break and enjoy the first issue of Landmarketing for 2004.

Repairing Damaged Inflatables During An Event

Aside from your inflatable being stolen, having it damaged in some way during an event is just about the worst thing that can happen. However, there are several ways to quickly rectify the situation so the event can continue as planned.

Inflatable Case Studies:

Chicago Bears’ Inflatable Sports Tunnel

As you can see, player Brian Urlacher of the Chicago Bears is proud to show off the Landmark Creations’ inflatable tunnel that helps the Bears build team spirit and get the crowd rockin’ in the stands.

UNITE’s Inflatable Skunk Mascots

This inflatable raises quite a stink wherever it goes. UNITE uses its Landmark inflatable during protests to draw crowds and invite added media coverage. The camera always loves inflatables!

Rhino Lining’s Inflatable Rhino Mascot

What better way to show strength and durability than by placing a rhino on your truck? At auto dealer locations and trade shows, Rhino Lining’s inflatable rhino was a natural for reinforcing brand imaging and calling attention to the product it represents.

Over the last month or two, Landmark Creations has been popping up in the media quite a bit.

  • Ballooning Magazine (Nov/Dec 2003) featured an article outlining the differences of hot air balloon promotion and cold air inflatables promotion. You’ll see Landmark featured on pages 14 and 15 as an “informative” resource for those hoping to cross over.

  • Big Idea Magazine (Dec 2003) sang the praises of Landmark in an article focused on the effectiveness and creativity of inflatable advertising. This article did an excellent job of outlining the benefits of inflatables… as well as the quality, talent and skill that Landmark brings to any project.

  • Pet Business Magazine (Nov 2003) highlighted Landmark in its “New Products” section stating, “Inflatables draw immediate attention to a store because they are impossible to ignore from the outside, and they catch customers’ eyes inside the store. Landmark Creations is the leading manufacturer of these effective marketing tools, creating custom-made inflatables [that] increase business and/or brand awareness.”

Adventures of the Landmarketer - Episode 1

“Holy Inflatables, Dinomo! ‘Billy the Goat’ is at it again!” As citizens all across the country plan their events with pride, a dark shadow lurks just around the corner. An evil villain seeks to disperse crowds and destroy fun wherever Landmarketers gather. Nothing vexes Billy like the success of a promotional event and when he rears his ugly horns, event coordinators everywhere shutter. The only hope for a successful event is left in the three-fingered hands of Captain Dinomo. In the first of the Landmarketer Adventures series, The Goat attempts to strike fear in the hearts of Landmarketers attending an outdoor event. He takes aim with his horrendous horns and… {CRASH}… {POW}!

Can the Captain get there in time? Will the Landmarketers be saved? Stay tuned to Landmarketing where we'll announce the premier episode this February!

Wishing You Success,

Stephanie Meacham

Stephanie Meacham

VP of Operations

 


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What Others Say About Landmark Creations


“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events