Mizuno Inflatable Archway

Sporting Goods Manufacturer, Mizuno, Improves Brand Recognition With Inflatable Arch

Using an inflatable arch during their footwear and apparel sponsorship at the ING Georgia Marathon and Half Marathon in Atlanta, GA provided an excellent opportunity.

According to a company official, "The inflatable arch was placed across the road at the 20-mile water station of the marathon, which was also the 7-mile mark of the half marathon. About 15,000 runners ran under and through it." Considering this sports inflatable was viewed by the 15,000+ runners as well as all the attendees of the event the exposure was excellent.

The Mizuno inflatable arch then moved on to the Georgia World Congress Center in Atlanta, GA where 10,000 girls 18 and under were competing in a USA Volleyball National Championship qualifier.

Sports inflatables continue to provide Mizuno with ways to capitalize on event sponsorships. As with the two opportunities mentioned, Mizuno can use their inflatable arch at other events across the country to further their brand.

Featured in Landmarketing Issue 22

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What Others Say About Landmark Creations

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company