Mizuno Inflatable Archway

Sporting Goods Manufacturer, Mizuno, Improves Brand Recognition With Inflatable Arch

Using an inflatable arch during their footwear and apparel sponsorship at the ING Georgia Marathon and Half Marathon in Atlanta, GA provided an excellent opportunity.

According to a company official, "The inflatable arch was placed across the road at the 20-mile water station of the marathon, which was also the 7-mile mark of the half marathon. About 15,000 runners ran under and through it." Considering this sports inflatable was viewed by the 15,000+ runners as well as all the attendees of the event the exposure was excellent.

The Mizuno inflatable arch then moved on to the Georgia World Congress Center in Atlanta, GA where 10,000 girls 18 and under were competing in a USA Volleyball National Championship qualifier.

Sports inflatables continue to provide Mizuno with ways to capitalize on event sponsorships. As with the two opportunities mentioned, Mizuno can use their inflatable arch at other events across the country to further their brand.

Featured in Landmarketing Issue 22

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What Others Say About Landmark Creations

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International