Mizuno Inflatable Archway

Sporting Goods Manufacturer, Mizuno, Improves Brand Recognition With Inflatable Arch

Using an inflatable arch during their footwear and apparel sponsorship at the ING Georgia Marathon and Half Marathon in Atlanta, GA provided an excellent opportunity.

According to a company official, "The inflatable arch was placed across the road at the 20-mile water station of the marathon, which was also the 7-mile mark of the half marathon. About 15,000 runners ran under and through it." Considering this sports inflatable was viewed by the 15,000+ runners as well as all the attendees of the event the exposure was excellent.

The Mizuno inflatable arch then moved on to the Georgia World Congress Center in Atlanta, GA where 10,000 girls 18 and under were competing in a USA Volleyball National Championship qualifier.

Sports inflatables continue to provide Mizuno with ways to capitalize on event sponsorships. As with the two opportunities mentioned, Mizuno can use their inflatable arch at other events across the country to further their brand.

Featured in Landmarketing Issue 22

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What Others Say About Landmark Creations

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes