Distinctive Inflatable Arch Makes A Powerful Statement At Breast Cancer Walks

Inflatable Arch Accomplishes Two Goals: Clear Branding and High Visibility

There's a certain shade of pink that, when you see it, you instantly know its meaning. The American Cancer Society wants to be sure that every fundraising and awareness event is clearly recognized by making generous use of this and other branding elements.

That's just what they accomplished with an eye-catching pink and white starting line arch.

Designed to be the focal point for charity walks, the arch is where participants gather to kick off the event. It's also the goal all runners and walkers strive for. Because it's so eye-catching, it makes a great backdrop for event photos, ensuring its appearance in newspapers and other publications. Even better, it helps bring more awareness to a well-deserved cause.

Peggy Donaldson, Community Manager for Special Events, says the arch is a clear winner. "This arch was such a great addition to our events in Jackson and Memphis, Tennessee! It helped us create that one-of-a-kind visibility for all participants!"

Featured in Landmarketing Issue 53

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What Others Say About Landmark Creations

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners