Inflatable Marketing Tents Increase Traffic & Engagement at Events

SKA Events Uses Custom Inflatables to Make Divas Happy

SKA Events (an event production company) needed a portable shelter to serve as a recognizable structure at the SHAPE Diva Dash 5K nationwide series of obstacle races. Their criteria included being large enough to house sponsor displays, prize giveaways and a lounge area.

SKA Events also wanted flexibility with the use of the shelter since each market for the Diva Dash was unique.

The answer? Custom inflatables! Marketing tents are fully customizable, can be constructed in any size and are easily brandable. At each of 10 locations across the country, women signed up for Diva Dash 5K races featuring fun, challenging and downright hilarious obstacles for ladies only. SKA Events made sure the custom marketing tent they commissioned could serve as a rallying point for race attendees.

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them," said April Lo, Producer with SKA Events. The tent served to increase foot traffic and interactions with sponsors at the races.

The tour is currently ongoing and crisscrossing its way around the U.S.

Featured in Landmarketing Issue 46

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What Others Say About Landmark Creations

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic