Inflatable Archway Helps Raise Over 3 Million Dollars for Breast Cancer
Inflatable Arch Helps Avera McKennan Foundation Top $3 Million for Breast Cancer Research
For 25 years, the Avera McKennan Foundation has raised money to help the Avera McKennan Hospital fight breast cancer. On May 11, 2013, they celebrated the 25th anniversary of the Avera Race Against Breast Cancer. But that's not all.
By taking their race to the next level and adding an inflatable arch, the Foundation crossed a million-dollar line with $3.1 million raised since its first race in 1988.
That, in and of itself, is incredible. But the Foundation also reports that 100% of proceeds benefit the Avera Cancer Institute in South Dakota.
When asked about the addition of the inflatable arch, their Annual Giving Coordinator, Missy Keiper, said, "With us celebrating our 25th anniversary we wanted to really jazz up the event. We needed to have some sort of attention-grabbing start/finish line. We knew having a big, pink inflatable would be appealing to our participants and add excitement to the event. We also wanted to use the inflatable as an opportunity for our sponsors to place banners at the start/finish line."
The arch proved to be a great photo spot for runners and their families, and made an excellent backdrop for those sharing on social media as well.
Missy added, "We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up. We would recommend Landmark Creations to any event!"
Featured in Landmarketing Issue 46
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Spike U Gets Some Sports Marketing Help from a Custom Inflatable Volleyball
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Get that Big Event Feel with Inflatable Arches from Landmark Creations
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March of Dimes Inflatable Arch Battles Birth Defects
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Landmarketing Issue 46 - Summer 2013
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MIMMI Inflatable Art Gauges the Mood of Minneapolis Using Technology
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Giant, Inflatable Wildlife Replicas Reveal How Nature Impacts Science
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Inflatable, Giant Logo Spreads the Word about Healthy Living
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The Dalton Agency Wraps Up Event Marketing with an Inflatable Product Replica
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Inflatable Marketing Tents Increase Traffic & Engagement at Events
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What Others Say About Landmark Creations
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company