The Dalton Agency Wraps Up Event Marketing with an Inflatable Product Replica

Inflatable Product Replica Pumps Up the Dalton Agency's Food Marketing Strategy

What's 20 feet tall, weighs 80 pounds and makes your mouth water? An inflatable product replica of McDonald's new McWrap. In a sea of vans, tents and people, the Dalton Agency needed a clever way to capture attention from far and wide for its client (McDonald's) at events.

The agency decided on an inflatable product replica of McDonald's new McWrap because the shape, size and color gave the restaurant a competitive edge in a crowd.

Plus, thanks to the exceptional likeness, every lettuce leaf, shred of cheese and slice of chicken in this wrap made attendees' mouths water. That helped create lines at the prize wheel, where folks had a chance of winning free McWrap gift cards and more.

The Dalton Agency knew the advantages to their client would go far beyond the appearance of the product replica. Logistically, the inflatable was an easy-to-manage part of their food marketing plan. Inflation and deflation happen in a matter of minutes, and the balloon can simply be loaded into a van or truck, or shipped from location to location.

The inflatable has already been put through the paces, making appearances at corporate events, press conferences, event marketing tours, fairs & festivals, grand openings, parades, product launches, point-of-purchase displays and sporting events, just to name a few.

Looks like the Dalton Agency has event marketing all wrapped up for McDonald's. (Pun intended.)

Featured in Landmarketing Issue 46

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What Others Say About Landmark Creations

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

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"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC