The Dalton Agency Wraps Up Event Marketing with an Inflatable Product Replica

Inflatable Product Replica Pumps Up the Dalton Agency's Food Marketing Strategy

What's 20 feet tall, weighs 80 pounds and makes your mouth water? An inflatable product replica of McDonald's new McWrap. In a sea of vans, tents and people, the Dalton Agency needed a clever way to capture attention from far and wide for its client (McDonald's) at events.

The agency decided on an inflatable product replica of McDonald's new McWrap because the shape, size and color gave the restaurant a competitive edge in a crowd.

Plus, thanks to the exceptional likeness, every lettuce leaf, shred of cheese and slice of chicken in this wrap made attendees' mouths water. That helped create lines at the prize wheel, where folks had a chance of winning free McWrap gift cards and more.

The Dalton Agency knew the advantages to their client would go far beyond the appearance of the product replica. Logistically, the inflatable was an easy-to-manage part of their food marketing plan. Inflation and deflation happen in a matter of minutes, and the balloon can simply be loaded into a van or truck, or shipped from location to location.

The inflatable has already been put through the paces, making appearances at corporate events, press conferences, event marketing tours, fairs & festivals, grand openings, parades, product launches, point-of-purchase displays and sporting events, just to name a few.

Looks like the Dalton Agency has event marketing all wrapped up for McDonald's. (Pun intended.)

Featured in Landmarketing Issue 46

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What Others Say About Landmark Creations

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation