The Dalton Agency Wraps Up Event Marketing with an Inflatable Product Replica
Inflatable Product Replica Pumps Up the Dalton Agency's Food Marketing Strategy
What's 20 feet tall, weighs 80 pounds and makes your mouth water? An inflatable product replica of McDonald's new McWrap. In a sea of vans, tents and people, the Dalton Agency needed a clever way to capture attention from far and wide for its client (McDonald's) at events.
The agency decided on an inflatable product replica of McDonald's new McWrap because the shape, size and color gave the restaurant a competitive edge in a crowd.
Plus, thanks to the exceptional likeness, every lettuce leaf, shred of cheese and slice of chicken in this wrap made attendees' mouths water. That helped create lines at the prize wheel, where folks had a chance of winning free McWrap gift cards and more.
The Dalton Agency knew the advantages to their client would go far beyond the appearance of the product replica. Logistically, the inflatable was an easy-to-manage part of their food marketing plan. Inflation and deflation happen in a matter of minutes, and the balloon can simply be loaded into a van or truck, or shipped from location to location.
The inflatable has already been put through the paces, making appearances at corporate events, press conferences, event marketing tours, fairs & festivals, grand openings, parades, product launches, point-of-purchase displays and sporting events, just to name a few.
Looks like the Dalton Agency has event marketing all wrapped up for McDonald's. (Pun intended.)
Featured in Landmarketing Issue 46
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Spike U Gets Some Sports Marketing Help from a Custom Inflatable Volleyball -
Get that Big Event Feel with Inflatable Arches from Landmark Creations -
Inflatable Archway Helps Raise Over 3 Million Dollars for Breast Cancer -
March of Dimes Inflatable Arch Battles Birth Defects -
Landmarketing Issue 46 - Summer 2013 -
MIMMI Inflatable Art Gauges the Mood of Minneapolis Using Technology -
Giant, Inflatable Wildlife Replicas Reveal How Nature Impacts Science -
Inflatable, Giant Logo Spreads the Word about Healthy Living -
Inflatable Marketing Tents Increase Traffic & Engagement at Events
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What Others Say About Landmark Creations
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."
- R. Stever-Zeitlin, General Mills
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events