Greenville County Uses a Familiar Inflatable Character to Raise Awareness
Greenville County Puts a Twist on a Childhood Symbol to Raise Awareness
When you think of children splashing in the tub, what immediately comes to mind? A rubber ducky, of course! But the Greenville County Soil and Water Division puts a unique twist on this childhood symbol of innocence and fun.
Just as you'd never suspect that a cute, little rubber ducky would cause any type of harm, most folks don't recognize the danger they cause to the environment with ordinary, household items. In essence, motor oil, pet waste and numerous other commonly-found items can endanger our water supplies. Katarina Sides, Greenville County's Community Relations Coordinator, explains.
"We are reminding everyone that their household’s little devil causes a big problem for everyone. Motor oil, fertilizer, leaves, trash and pet waste can be a devil in disguise. They seem like no big deal but they actually pollute our water. By using a 'devil' rubber ducky we take a familiar, harmless childhood object and redesign it as something scarier than what meets the eye. The inflatable allows us to get the devil in disguise messaging out to our County population in an unusual and exciting way."
With an eye toward educating Greenville County residents that so-called "harmless" things can actually pollute the local water supply, the Devil Duck will make stops at community events. Why Landmark? "Landmark had the best recommendations from people who have actually used them, were incredibly helpful and willing to answer questions, and had the best prices."
You can't argue with a Devil Duck :)
Featured in Landmarketing Issue 44
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What Others Say About Landmark Creations
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex