Greenville County Uses a Familiar Inflatable Character to Raise Awareness
Greenville County Puts a Twist on a Childhood Symbol to Raise Awareness
When you think of children splashing in the tub, what immediately comes to mind? A rubber ducky, of course! But the Greenville County Soil and Water Division puts a unique twist on this childhood symbol of innocence and fun.
Just as you'd never suspect that a cute, little rubber ducky would cause any type of harm, most folks don't recognize the danger they cause to the environment with ordinary, household items. In essence, motor oil, pet waste and numerous other commonly-found items can endanger our water supplies. Katarina Sides, Greenville County's Community Relations Coordinator, explains.
"We are reminding everyone that their household’s little devil causes a big problem for everyone. Motor oil, fertilizer, leaves, trash and pet waste can be a devil in disguise. They seem like no big deal but they actually pollute our water. By using a 'devil' rubber ducky we take a familiar, harmless childhood object and redesign it as something scarier than what meets the eye. The inflatable allows us to get the devil in disguise messaging out to our County population in an unusual and exciting way."
With an eye toward educating Greenville County residents that so-called "harmless" things can actually pollute the local water supply, the Devil Duck will make stops at community events. Why Landmark? "Landmark had the best recommendations from people who have actually used them, were incredibly helpful and willing to answer questions, and had the best prices."
You can't argue with a Devil Duck :)
Featured in Landmarketing Issue 44
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What Others Say About Landmark Creations
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
- B. Eble, Hot Stuff Foods
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
- Laurie Henry, Trinity Science Solutions LLC









