Rocco the Inflatable Mascot Rhino Is a Multipurpose Marketing Machine

The Busy Schedule of Rinox's Inflatable Mascot, Rocco the Rhino

Who would have thought a rhino could be so loveable? Yes, this 10- x 16-foot character inflatable is in high demand by concrete product manufacturer Rinox, Inc. With his own personal agenda, Rocco the Rhino has standing annual engagements.

He makes appearances for Rinox at tour trade shows, the yearly fundraiser golf tournament and at Rinox's hockey and soccer tours.

But the popularity of this inflatable mascot doesn't stop at the door to corporate headquarters.  Dealers also clamour for Rocco. From dealer open house days to seasonal sales, resellers know the inflatable rhino stops customers in their tracks.

Jillian Arsenault, Marketing Coordinator, boasts, "We attract attention with our rhino and also use it as a point of recognition. Consumers remember the giant rhino at events!  We also get lots of requests for pictures from families."

One thing that stands out with Rinox is their flexible use of inflatables. We applaud them on coming up with so many ways to increase exposure for their own company and their resellers.  How else could Rocco help? Press conferences, dealer grand openings and product launches, just to name a few.