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Custom Inflatable Horse Wows Minnesota Museum Visitors

custom inflatable Dala Horse in front of the American Swedish InstituteCustom Inflatable Replica Generates PR for Minneapolis Museum

Have you heard about Dala Horses? Named for Sweden's Dalarna province, these carved wooden figurines depict stout, brightly painted horses with colorful decorative trim. Originally designed as a children's toy, they've become a symbol of Sweden.

So, it's fitting that the Minneapolis-based American Swedish Institute should request an inflatable Dala Horse to highlight its ongoing exhibit, "extra/ordinary: the American Swedish Institute. At Play." 

 The Institute turned to St. Paul-based Split Rock Studios to create its art installation. And Split Rock, in turn, asked Landmark Creations to build the inflatable replica.

According to Split Rock Project Manager Niki Murray, "We were hoping for a showstopping piece that would closely resemble a real wooden Dala Horse."

Landmark delivered exactly that. The finished custom inflatable stands 22 feet high and 18.3 feet wide and weighs in at 134 pounds. Colored bright red – the classic Dala Horse hue – it's adorned with a traditional Scandinavian pattern.

The American Swedish Institute loved it. And so did the people at Split Rock Studios.

"The Dala Horse turned out beautifully," reports Murray. "It was a social media magnet and fit in with the rest of the exhibition perfectly."

Why did Split Rock choose Landmark Creations to craft the inflatable mascot? Says Murray, "Landmark is a trusted partner of ours. We wouldn't think of going anywhere else."


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What Others Say About Landmark Creations


“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40