Inflatable Replica Bottle Raises Visibility for New Craft Vodka

Custom inflatable vodka bottle generates marketing buzz

The global vodka industry is dominated by huge corporations, so how can a small Midwest startup stand out in that crowded field?

This was the challenge facing Minnesota-based Gray Duck Vodka.

Founded in 2018 by four friends – including former Minnesota Vikings captain Chad Greenway – Gray Duck produces gourmet vodka handcrafted from grains homegrown in fertile midwestern fields. To date, this signature vodka has garnered five gold medals in the Denver International Spirits Competition, and it's a favorite with vodka connoisseurs throughout the upper Midwest.

But the Gray Duck folks wanted to let even more people know about their vodka's award-winning taste.

So, on the recommendation of Ingster Experiential, a marketing agency based in Minnesota's Twin Cities, Gray Duck turned to Landmark Creations.

Working with Gray Duck executive Andrea Yoch, Landmark designed and built a huge inflatable Gray Duck vodka bottle – realistic in every detail, right down to the shimmer on the "glass."

Towering 10 feet tall, the custom inflatable makes a dramatic impact. It's been a focal point at marketing event tours, point-of-purchase displays, and major sporting events. And customers are impressed.

According to Yoch, the Gray Duck bottle is an "easy-to-use marketing tool" that has "increased attention and visibility at stores." And that's just for starters. Cheers!

Featured in Landmarketing Issue 62

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's