Virginia Aquarium & Marine Science Center Komodo Dragon

Giant Inflatable Komodo Piques Curiosity about Museum's Restless Planet Exhibit

He's not cute and cuddly, but he's definitely a traffic-stopper. Drivers on their daily commutes got a wake-up call when they noticed something a bit strange atop the Virginia Aquarium & Marine Science Center.

From the looks of it, a giant Komodo dragon was peering over the top of the building down on the world below. Of course, it wasn't a real dragon… just a very lifelike inflatable character.

Why place a dragon head on the roof of your building? "We wanted to increase the awareness in our community that the 3 years of renovations to the Virginia Aquarium & Marine Science Center were completed. With the renovations came the addition of a multitude of new exhibits and species to our facility, and the stars were the Komodo dragons," relays Mandy Lui, Production Coordinator for Brand Communications Firm (BCF), representatives for the museum.

As you might imagine, this inflatable advertising balloon did its job with piquing curiosity about the museum's new Restless Planet exhibit. Thanks to this big guy, BCF can report that the museum experienced a "drastic increase in interest and inquiries about what's going on at the facility." It's all in a day's work for our giant reptile friend!

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Featured in Landmarketing Issue 32

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What Others Say About Landmark Creations

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes