Rider University's Inflatable Cranberry Costume Engages Crowds at School Events
New Cranberry King Sweetens Rider University
Cranberries and college may not seem to have a natural affinity at first glance. However, Rider University has a long historical connection with this fruit.
Andrew J. Rider introduced the cranberry to the Queen of England who then dubbed him "Cranberry King of New Jersey." In addition, school colors are cranberry and white.
When the need arose to create more school spirit, Rider University chose Landmark because of the affordable options and quick turnaround we could offer.
The result was a cute little inflatable costume shaped like - what else? - a cranberry. Donning his crown, the Cranberry King greets everyone with a quirky smile and a handshake. Because inflatable mascot costumes allow for interaction with the crowd, the Cranberry King can walk, wave, shake hands and more.
Hugh Tsung of Rider University gives this report, "We have used the Cranberry at our inaugural annual event - Cranberry Fest - and plan to use it again at other upcoming school-spirit events."
The inflatable costume of this naturally tart fruit engages students and faculty everywhere it goes, boosting school spirit with its charming personality. And that can only be described one way: sweet!
Featured in Landmarketing Issue 32
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Landmarketing Issue 32 - Winter 2010 -
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What Others Say About Landmark Creations
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- P. Donaldson, American Cancer Society
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
- B. Eble, Hot Stuff Foods
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race