Rider University's Inflatable Cranberry Costume Engages Crowds at School Events

New Cranberry King Sweetens Rider University

Cranberries and college may not seem to have a natural affinity at first glance. However, Rider University has a long historical connection with this fruit.

Andrew J. Rider introduced the cranberry to the Queen of England who then dubbed him "Cranberry King of New Jersey." In addition, school colors are cranberry and white.

When the need arose to create more school spirit, Rider University chose Landmark because of the affordable options and quick turnaround we could offer.

The result was a cute little inflatable costume shaped like - what else? - a cranberry. Donning his crown, the Cranberry King greets everyone with a quirky smile and a handshake. Because inflatable mascot costumes allow for interaction with the crowd, the Cranberry King can walk, wave, shake hands and more.

Hugh Tsung of Rider University gives this report, "We have used the Cranberry at our inaugural annual event - Cranberry Fest - and plan to use it again at other upcoming school-spirit events."

The inflatable costume of this naturally tart fruit engages students and faculty everywhere it goes, boosting school spirit with its charming personality. And that can only be described one way: sweet!

Featured in Landmarketing Issue 32

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What Others Say About Landmark Creations

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University