MGM Players Club Holiday Gift Shoppe Snowman & Toy Soldier Inflatable Characters

Inflatable Holiday Characters Evoke Wow Factor at MGM Mirage Casino Gift Shop

When you're decorating for a casino/hotel of the highest caliber, you pull out all the stops. That's why the MGM Mirage decided inflatable advertising balloons would be the perfect addition to the Players Club Holiday Gift Shoppe located on site.

Stretching 10-feet tall, the snowman and toy soldier made a huge impression and spread holiday cheer to all who attended the event.

Looking for a way to evoke the WOW factor and incorporate lots of fun into the occasion, the hotel/casino chose a Macy's Thanksgiving Day Parade theme. Creating a New York City streetscape meant the inclusion of certain traditional icons. The snowman and toy soldier inflatable characters were must-haves to complete the scene. Hanging high overhead and adorned with streamers, these beloved holiday characters brought smiles to all who passed by.

Throughout the year, Players Club members collect points when they play slots at participating casinos. Then, at an elaborate year-end event, points can be used to purchase "watches, jewelry, electronics, home & sporting goods, gift cards, free play and more," according to the Players Club website.

This most recent Gift Shoppe event was an occasion to remember and certainly set the bar for years to come.

Featured in Landmarketing Issue 32

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What Others Say About Landmark Creations

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC