Custom Inflatable Cowgirl Mascot Draws A Crowd For Local Radio Station
Giant Inflatable Cowgirl Character Turns Heads Everywhere She Goes
St. Louis country station WIL92 wanted to update their branding and also make a splash at local events. In a competitive market, they needed a mascot that would connect with their audience and command attention in a crowded venue.
"We chose Landmark Creations because of the creative design. We reached out about several ideas we had — a giant red Solo cup, a giant iPod, sexy cowgirl," said Kelly Rebal, the station's promotions director. "[Landmark] integrated all our ideas into one single inflatable [and] went above and beyond to make sure everything was just the way we wanted."
The results are definitely impressive. "Lacy" is a sassy young lady with fashionably ripped jeans, a signature WIL92 red tank top, and cowboy boots. With a drink in one hand and an iPod in the other, this 20-foot-tall cowgirl invites everybody within seeing distance to start the party. And draw a crowd? You bet your boots she can!
These days, Lacy is a busy girl, spending her time traveling to concerts and other events, and is happy to be the new face of WIL92.
Featured in Landmarketing Issue 51
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Inflatable Football Helmet Creates A Big Buzz On The Field and Off
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Giant Inflatable Helmet Helps Booster Club Promote Team Spirit
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Inflatable Sports Cage Engages Young Fans & Increases Attendance
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Inflatable Wildlife Replica Amazes Kids As It Educates
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Multitasking Inflatable Archway Is A Colorful Focal Point For Race
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Landmarketing Issue 51 - Autumn 2014
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#Yes Heart Sculpture Delights Visitors To Boston Harbor
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Inflatable Cash Booth Increases State Pride & Helps Prevent Littering
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Inflatable Characters Help Local Business Build More Buzz On Social Media
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Heated Inflatable Tent Is A Mobile Bed Bugs Death Chamber
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Landmark on Location: Weather & Buzz are Critical for Success
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Inflatable Product Replica For Food Marketing Is Worth Its Weight In Gold
What Others Say About Landmark Creations
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."
- Glenn Mastro, Watchung Hills Warriors Touchdown Club
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes