Custom Inflatable Cowgirl Mascot Draws A Crowd For Local Radio Station
Giant Inflatable Cowgirl Character Turns Heads Everywhere She Goes
St. Louis country station WIL92 wanted to update their branding and also make a splash at local events. In a competitive market, they needed a mascot that would connect with their audience and command attention in a crowded venue.
"We chose Landmark Creations because of the creative design. We reached out about several ideas we had — a giant red Solo cup, a giant iPod, sexy cowgirl," said Kelly Rebal, the station's promotions director. "[Landmark] integrated all our ideas into one single inflatable [and] went above and beyond to make sure everything was just the way we wanted."
The results are definitely impressive. "Lacy" is a sassy young lady with fashionably ripped jeans, a signature WIL92 red tank top, and cowboy boots. With a drink in one hand and an iPod in the other, this 20-foot-tall cowgirl invites everybody within seeing distance to start the party. And draw a crowd? You bet your boots she can!
These days, Lacy is a busy girl, spending her time traveling to concerts and other events, and is happy to be the new face of WIL92.
Featured in Landmarketing Issue 51
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Inflatable Football Helmet Creates A Big Buzz On The Field and Off -
Giant Inflatable Helmet Helps Booster Club Promote Team Spirit -
Inflatable Sports Cage Engages Young Fans & Increases Attendance -
Inflatable Wildlife Replica Amazes Kids As It Educates -
Multitasking Inflatable Archway Is A Colorful Focal Point For Race -
Landmarketing Issue 51 - Autumn 2014 -
#Yes Heart Sculpture Delights Visitors To Boston Harbor -
Inflatable Cash Booth Increases State Pride & Helps Prevent Littering -
Inflatable Characters Help Local Business Build More Buzz On Social Media -
Heated Inflatable Tent Is A Mobile Bed Bugs Death Chamber -
Landmark on Location: Weather & Buzz are Critical for Success -
Inflatable Product Replica For Food Marketing Is Worth Its Weight In Gold
What Others Say About Landmark Creations
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins
"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."
- Missy Keiper, Avera McKennan Foundation
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex












