Do one thing, and do it well — that's Thule's philosophy. It's a plan that has turned them into a leader in the sports industry, so whether you're looking for bike carriers, roof racks, or sport strollers, they're the brand you ask for.
At a crowded trade show, you may have only minutes to make an impression. Pearl Seas Cruises knew they had to make every second count, and a replica of the most recognizable structure on their ships — the smokestack — was just the thing to help them make an impression.
What's it take to not only pull off a successful running event, but do it over and over again? For Tucson promoter Everyone Runs, it requires a dedicated team and top-quality equipment, and that begins with their inflatable start/finish line archway. It's the first thing runners see when they arrive for a race, and forms the focal point for all the day's activities. With that kind of visibility, the folks at Everyone Runs knew they wanted something special to represent their brand with a professional look.
When is an inflatable armadillo character really a dog? When it pulls double duty as a publicity hound! Sporting his fashionable gray high-tops and an easy-to-read "Dig Safe" banner, Mr. Diggs recently came onboard with the CoServ Electric Cooperative as their mascot.
Remember snow globes from your childhood? Those small handheld toys could be shaken until the scenery inside was surrounded by a flurry of "snow" suspended in water. The effect was fascinating to watch. Now these whimsical toys have been brought to life through the magic of inflatable costumes!
The South Houston Wildcats are about more than just football. The organization helps kids boost their self-esteem, learn responsibility and teamwork, and to respect others. That's no small job, but club president Michael Gordon is up to the task. According to Gordon, "We wanted the boys to feel proud of their team," and he has a plan to accomplish that, courtesy of a giant inflatable Wildcat tunnel. With the exact look and feel of a pro stadium, this giant blue cat is definitely doing its job.
There's a certain shade of pink that, when you see it, you instantly know its meaning. The American Cancer Society wants to be sure that every fundraising and awareness event is clearly recognized by making generous use of this and other branding elements. That's just what they accomplished with an eye-catching pink and white starting line arch.
How do you best garner attention for your live performance of "James and the Giant Peach"? With a real-life giant peach, naturally. And that's just what one theater company did. By all accounts, the results were predictably peachy.
In the classic children's tale, one scene stands out. In it, the giant peach lands atop the Empire State Building, creating quite a spectacle. Young People's Theatre in Toronto wanted to recreate the scene during the show's run, and they had just the setting to pull it off. Housed in a three-story building on a busy Toronto street corner, the theater was the ideal substitute for the famous location, and the effect was certainly attention grabbing.
What is it they say about the cows coming home? And pigs flying? Who would have thought the inflatable varieties of these barnyard critters would help raise funds for charity? According to Viviana Durand, Project Manager for The CE Group event marketing company, it was the "adorable" factor that landed these inflatable mascots their starring role at the race.
St. Louis country station WIL92 wanted to update their branding and also make a splash at local events. In a competitive market, they needed a mascot that would connect with their audience and command attention in a crowded venue.
With a reputation for academic excellence, Nova Southeastern University is already pretty intimidating. Bring on their mascot, Razor the shark, and it's clear they're a team that's not easily beaten.
Thousands of people, hundreds of booths, and everywhere you look, there's a cool new gadget to grab your attention. The Consumer Electronics Show is the place to be for tech firms, but without a standout display, it can be tough to attract buyers to your booth.
With a backdrop of breathtaking scenery stretching 525 miles from San Francisco to Los Angeles, the California Coast Classic (CCC) is an eight-day charity ride with one goal: raising funds to battle arthritis.
Like many other events of this nature, the CCC uses a start and finish line to kick off and end the festivities. Because the start line and finish line are in two different cities, the logistics can be a tad complicated.
Supporting teachers' salaries in grades K-3, school construction and repairs, college scholarships and more, the NC Education Lottery is an important source of funding for the state.
To raise awareness and encourage ticket sales during the launch of its new MONOPOLY MILLIONAIRES' CLUB™ lottery game, the NC Education Lottery called on Landmark Creations. The project? To develop an inflatable marketing balloon shaped like the most iconic game piece ever made: the top hat.
It is usually only in cartoons or sci-fi movies that we see the virtual crossing over into reality. However, visitors to Boston Harbor and the Harbor Arts Festival 2014 got to take in a new exhibit titled #YES.
Artist Brian Kane premiered the first in this ongoing series of inflatable sculptures (OMG!) at the Harbor Arts Festival in 2013. The second installment carries another common online expression into the real world by putting physical form to a hashtag.