Manhattan Oil's Cold-Air Inflatable Revved Up Their Mobile Marketing Events
Performance. Speed. Freedom. Harley riders are known for their love of the open road. They also have a reputation as being fanatical about their bikes. No wonder they trust products like Manhattan Oil's Liquid Horsepower (LHP) octane booster and fuel treatment. To make sure it keeps its name in front of its customers, Manhattan Oil decided to take it to the streets.
With the help of Landmark Creations, Manhattan Oil was equipped with an eight-foot-tall inflatable product replica that exactly matched its bottle. During tradeshows, bike rallies at Harley dealerships and other mobile marketing events, Manhattan Oil displayed its cold air inflatable to reinforce its brand. Gaining product awareness was tops on its marketing wish list, and this colorful, larger-than-life replica got the job done.
Gaining more recognition, lots of positive comments and even some press coverage on local TV and radio stations and in local papers is great. But, knowing they could quickly deflate, pack and ship their cold-air inflatable to the next mobile marketing event was even better! (OK, maybe not, but it sure makes life on the road a whole lot easier.)