When you work in an industry that's complicated to explain, oftentimes it's easier to use visuals. Cameco Resources overcame this communications hurdle with the help of a custom cold air inflatable from Landmark Creations.
As America's largest uranium producer, Cameco supplies the resources for more than half the nation's clean-air electricity via nuclear power plants. With an eagle eye toward environmental protection, Cameco wanted to spread the word about the work they do and how it positively impacts our country. It all boils down to this: Cameco produces clean-air energy that is ecologically sound. To visualize this statement we crafted a globe (a prominent symbol representing earth friendliness) bearing the Cameco logo. Then Cameco took to the streets!
Ashley Pexton, Communications Specialist explains, "Currently we are using the globe in parades, 2 this year, and possibly 3 next year. We will use it at other public venues where we are a sponsor and also at internal events."
"We were photographed by the local media because of our creative float, and also created an understanding that uranium is used to generate clean air energy… What the World Needs. We chose Landmark because the work they showcased on their website was of the quality we wanted."
At only 31 pounds (and complete with blower, tethers, installation hardware and repair kit), this cold air inflatable globe can be easily transported anywhere in the world.