And the World Turns -- Using a Custom, Cold-Air Inflatable
Cameco's Custom Cold-Air Inflatable Educates Parade Goers
When you work in an industry that's complicated to explain, oftentimes it's easier to use visuals. Cameco Resources overcame this communications hurdle with the help of a custom cold air inflatable from Landmark Creations.
As America's largest uranium producer, Cameco supplies the resources for more than half the nation's clean-air electricity via nuclear power plants. With an eagle eye toward environmental protection, Cameco wanted to spread the word about the work they do and how it positively impacts our country. It all boils down to this: Cameco produces clean-air energy that is ecologically sound. To visualize this statement we crafted a globe (a prominent symbol representing earth friendliness) bearing the Cameco logo. Then Cameco took to the streets!
Ashley Pexton, Communications Specialist explains, "Currently we are using the globe in parades, 2 this year, and possibly 3 next year. We will use it at other public venues where we are a sponsor and also at internal events."
"We were photographed by the local media because of our creative float, and also created an understanding that uranium is used to generate clean air energy… What the World Needs. We chose Landmark because the work they showcased on their website was of the quality we wanted."
At only 31 pounds (and complete with blower, tethers, installation hardware and repair kit), this cold air inflatable globe can be easily transported anywhere in the world.
Featured in Landmarketing Issue 43
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Landmarketing Issue 43 - Autumn 2012
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What Others Say About Landmark Creations
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- P. Donaldson, American Cancer Society
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center
"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."
- Sara Chadeck, KONO 101.1 FM
"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"
- Holly Vittengl, Gladiator Assault Challenge