Cold-Air Inflatable Gecko Mascot Helps Brand GEICO Insurance
Country's Best-Known Lizard Goes Large as a Cold-Air Inflatable Mascot
When you've created one of the most recognizable characters in advertising history and made him a national TV celebrity, what's your next step? Take advantage of that popularity and turn the little fellow into a giant, cold air inflatable!
With countless fans across the U.S., the GEICO Gecko mascot represents a culmination of everything we love.
He is cute, relatable, an animal and has a foreign accent. What else could you ask for? The folks at GEICO wanted a way to stand out at festivals, conventions, sporting events and more… so we gave them just that.
The spitting image of the country's best-known lizard was born weighing in at 105 pounds and standing two-stories high. Because he's in inflatable form he's portable, easy to setup and take down, and a breeze to ship from event to event.
But out of all the inflatable companies in the nation, why did GEICO choose Landmark? They recognized quality when they saw it. According to Brandon Golatt, Event Marketing Coordinator, "We decided to use Landmark because we were impressed with work that they had done for a partner of ours on our behalf. We were very impressed with Landmark’s attention to detail so we decided to see what they could do for us. We are very pleased with the result."
Featured in Landmarketing Issue 43
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Hope Through Grace Uses Their Inflatable Colon to Raise Health Awareness
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Grand Valley State Explodes onto the Field through their Inflatable Sports Tunnel
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Landmarketing Issue 43 - Autumn 2012
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Trax Tires Uses an Inflatable Billboard & RC Vehicle to Make an Impression
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Unique Inflatable Artwork is Turning Heads… Literally
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And the World Turns -- Using a Custom, Cold-Air Inflatable
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Not Moonshine, Just an Amazingly Realistic Inflatable Product Replica
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Polar Bear in Illinois - This Custom Inflatable Mascot Causes a Stir
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Inflatable Replica Stops Expo Visitors in Their Tracks
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Prehistoric Inflatable Mascot Helps Promote Clayton's Bedrock Line of Homes
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The Carl's Jr Happy Star Inflatable Billboard Builds Brand Awareness
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What Others Say About Landmark Creations
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"
- Holly Vittengl, Gladiator Assault Challenge
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic