Custom Inflatable Cowgirl Mascot Draws A Crowd For Local Radio Station

Giant Inflatable Cowgirl Character Turns Heads Everywhere She Goes

St. Louis country station WIL92 wanted to update their branding and also make a splash at local events. In a competitive market, they needed a mascot that would connect with their audience and command attention in a crowded venue.

"We chose Landmark Creations because of the creative design. We reached out about several ideas we had — a giant red Solo cup, a giant iPod, sexy cowgirl," said Kelly Rebal, the station's promotions director. "[Landmark] integrated all our ideas into one single inflatable [and] went above and beyond to make sure everything was just the way we wanted."

The results are definitely impressive. "Lacy" is a sassy young lady with fashionably ripped jeans, a signature WIL92 red tank top, and cowboy boots. With a drink in one hand and an iPod in the other, this 20-foot-tall cowgirl invites everybody within seeing distance to start the party. And draw a crowd? You bet your boots she can!

These days, Lacy is a busy girl, spending her time traveling to concerts and other events, and is happy to be the new face of WIL92.

Featured in Landmarketing Issue 51

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What Others Say About Landmark Creations

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises