twitter grayfacebook graylinkedin grayinstagram gray  800 number painter3

Inflatable Mascot Draws A Crowd For Local Radio Station

Posted in Radio Station Inflatables

Inflatable CowgirlInflatable Cowgirl Character Turns Heads Everywhere She Goes

St. Louis country station WIL92 wanted to update their branding and also make a splash at local events. In a competitive market, they needed a mascot that would connect with their audience and command attention in a crowded venue.

"We chose Landmark Creations because of the creative design. We reached out about several ideas we had — a giant red Solo cup, a giant iPod, sexy cowgirl," said Kelly Rebal, the station's promotions director. "[Landmark] integrated all our ideas into one single inflatable [and] went above and beyond to make sure everything was just the way we wanted."

The results are definitely impressive. "Lacy" is a sassy young lady with fashionable ripped jeans, signature WIL92 red tank top and cowboy boots. With a drink in one hand and an iPod in the other, this 20-foot-tall cowgirl invites everybody within seeing distance to start the party. And draw a crowd? You bet your boots she can!

These days, Lacy is a busy girl, spending her time traveling to concerts and other events, and is happy to be the new face of WIL92.

Looking to wow crowds? Consider an inflatable mascot!

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare