DG Arquitectura, an interior design firm in the Dominican Republic, had a twofold purpose when they contacted Landmark Creations.
They wanted to add beautiful, bigger-than-life Christmas decorations to the Acropolis Center (a local mall) in Santo Domingo to increase holiday cheer.
They also wanted to generate some additional marketing revenue. It just so happens that giant inflatable balloons are perfect for both tasks!
Armed with an entire collection of Christmas ornaments in varying shapes and colors, DG set out to decorate the mall. Obviously, because of the beauty and size of these gorgeous advertising inflatables, they immediately attracted attention (the whole point, after all). By selling banners that attached to the ornaments, the firm was able to increase advertising sales while providing an excellent promotional opportunity. Merchants could place a message right in front of the hundreds of shoppers that passed through the mall each day.
How'd they make out, you ask. "We would love to add more elements next year!!!" With increased recognition for merchants, media coverage on TV, radio and in the newspapers and the additional revenue, what's not to love?