In 1948, Affy Tapple, in the big city of Chicago, created the very first caramel apple in the United States.
For the next 60 years, it has continued to grow by offering a fun and delicious way to raise funds for charities, schools and more. So, when Affy Tapple decided to branch out with its promotional and event marketing efforts, it needed a bit of expert help. Enter Landmark Creations.
With the development of an inflatable mascot, Landmark gave Affy Tapple a way to promote its factory store as well as stand out at event marketing promotions and more.
What results does the company hope to get with their inflatable mascot - Affy Man? According to company representatives, “Increased sales, improved foot traffic at events and storefronts, more recognition, positive comments and press coverage.” Lofty goals for a nylon balloon… but we think he’s up to the task.