Affy Tapple Inflatable Mascot Helps with Event Marketing Success

Take a Bite out of Affy Tapple

In 1948, Affy Tapple, in the big city of Chicago, created the very first caramel apple in the United States.

For the next 60 years, it has continued to grow by offering a fun and delicious way to raise funds for charities, schools and more. So, when Affy Tapple decided to branch out with its promotional and event marketing efforts, it needed a bit of expert help. Enter Landmark Creations.

With the development of an inflatable mascot, Landmark gave Affy Tapple a way to promote its factory store as well as stand out at event marketing promotions and more.

What results does the company hope to get with their inflatable mascot - Affy Man? According to company representatives, “Increased sales, improved foot traffic at events and storefronts, more recognition, positive comments and press coverage.” Lofty goals for a nylon balloon… but we think he’s up to the task.

Featured in Landmarketing Issue 28

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What Others Say About Landmark Creations

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company