Affy Tapple Inflatable Mascot Helps with Event Marketing Success

Take a Bite out of Affy Tapple

In 1948, Affy Tapple, in the big city of Chicago, created the very first caramel apple in the United States.

For the next 60 years, it has continued to grow by offering a fun and delicious way to raise funds for charities, schools and more. So, when Affy Tapple decided to branch out with its promotional and event marketing efforts, it needed a bit of expert help. Enter Landmark Creations.

With the development of an inflatable mascot, Landmark gave Affy Tapple a way to promote its factory store as well as stand out at event marketing promotions and more.

What results does the company hope to get with their inflatable mascot - Affy Man? According to company representatives, “Increased sales, improved foot traffic at events and storefronts, more recognition, positive comments and press coverage.” Lofty goals for a nylon balloon… but we think he’s up to the task.

Featured in Landmarketing Issue 28

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What Others Say About Landmark Creations

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor