Affy Tapple Inflatable Mascot Helps with Event Marketing Success

Take a Bite out of Affy Tapple

In 1948, Affy Tapple, in the big city of Chicago, created the very first caramel apple in the United States.

For the next 60 years, it has continued to grow by offering a fun and delicious way to raise funds for charities, schools and more. So, when Affy Tapple decided to branch out with its promotional and event marketing efforts, it needed a bit of expert help. Enter Landmark Creations.

With the development of an inflatable mascot, Landmark gave Affy Tapple a way to promote its factory store as well as stand out at event marketing promotions and more.

What results does the company hope to get with their inflatable mascot - Affy Man? According to company representatives, “Increased sales, improved foot traffic at events and storefronts, more recognition, positive comments and press coverage.” Lofty goals for a nylon balloon… but we think he’s up to the task.

Featured in Landmarketing Issue 28

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What Others Say About Landmark Creations

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills