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GE Profile Inflatable Washer and Dryer Replicas Hit Times Square

Posted in Retail Industry Inflatables

GE Inflatable Washer and Dryer in Times Square

New York City is world-famous for having some of the most unusual sights and people in the world. So it took a little doing to create something that would capture attention in this borough of the bizarre. A giant, red, inflatable product replica did the trick!

It only makes sense that GE wanted a high profile for their new Profileā„¢ washer and dryer set. During their event this past August, they hosted an auction in Times Square. The 40-foot tall inflatable product replica towered over the crowd and drew visitors to the event where they auctioned off a pair of Ryan Seacrest's blue jeans.

In addition, lucky attendees were entered into a drawing to win a pair of the new GE Profileā„¢ appliances.

The designers at Landmark Creations had a lot of fun with this project.  Recreating the washer/dryer took some time, but we managed to duplicate each button and knob with exacting detail. With subtle details like being able to "see through" the front-load windows of both appliances, these giants were exceptionally lifelike. It all made for a fun and highly successful event.

Looking to create an innovative Guerrilla marketing campaign like this one? Visit the folks at Interference Inc., the New York based, alternative marketing company with the creative vision for this campaign.

Looking for more creative retail marketing ideas? Visit our online galleries!

Inflatable Product Replicas  |  Retail Promotions

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"Landmark Creations has been our go to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- Jack Doyle, Scenery First

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