GE Profile Inflatable Washer and Dryer Replicas Hit Times Square

GE Inflatable Washer and Dryer put a new spin on Times Square

New York City is world-famous for having some of the most unusual sights and people in the world. So it took a little doing to create something that would capture attention in this borough of the bizarre. A giant, red, inflatable product replica did the trick!

It only makes sense that GE wanted a high profile for their new Profile™ washer and dryer set. During their event this past August, they hosted an auction in Times Square. The 40-foot tall inflatable product replica towered over the crowd and drew visitors to the event where they auctioned off a pair of Ryan Seacrest's blue jeans.

In addition, lucky attendees were entered into a drawing to win a pair of the new GE Profile™ appliances.

The designers at Landmark Creations had a lot of fun with this project. Recreating the washer/dryer took some time, but we managed to duplicate each button and knob with exacting detail. With subtle details like being able to "see through" the front-load windows of both appliances, these giants were exceptionally lifelike. It all made for a fun and highly successful event.

Looking to create an innovative Guerrilla marketing campaign like this one? Visit the folks at Interference Inc., the New York based, alternative marketing company with the creative vision for this campaign.

Featured in Landmarketing Issue 27

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners