GE Profile Inflatable Washer and Dryer Replicas Hit Times Square

GE Inflatable Washer and Dryer put a new spin on Times Square

New York City is world-famous for having some of the most unusual sights and people in the world. So it took a little doing to create something that would capture attention in this borough of the bizarre. A giant, red, inflatable product replica did the trick!

It only makes sense that GE wanted a high profile for their new Profile™ washer and dryer set. During their event this past August, they hosted an auction in Times Square. The 40-foot tall inflatable product replica towered over the crowd and drew visitors to the event where they auctioned off a pair of Ryan Seacrest's blue jeans.

In addition, lucky attendees were entered into a drawing to win a pair of the new GE Profile™ appliances.

The designers at Landmark Creations had a lot of fun with this project. Recreating the washer/dryer took some time, but we managed to duplicate each button and knob with exacting detail. With subtle details like being able to "see through" the front-load windows of both appliances, these giants were exceptionally lifelike. It all made for a fun and highly successful event.

Looking to create an innovative Guerrilla marketing campaign like this one? Visit the folks at Interference Inc., the New York based, alternative marketing company with the creative vision for this campaign.

Featured in Landmarketing Issue 27

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What Others Say About Landmark Creations

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation